Recursos adicionales

La narrativa y contar historias

Case Studies, Tips & Examples (Estudios de caso, consejos y ejemplos), The Opportunity Agenda: https://toolkit.opportunityagenda.org/narrative/more

Proyecto It Gets Better: https://itgetsbetter.org/stories/

En La Viña del Señor: http://xn–enlaviadelseor-vnbg.com/

Framing for Activists (Enmarcar para activistas), George Lakoff: https://georgelakoff.com/framingforactivists/

“How the American Cancer Society Learned to Touch Hearts to Boost Donations” (Como la Sociedad Americana del Cáncer aprendió a tocar corazones para aumentar donaciones), Carmine Gallo, Forbes: https://www.forbes.com/sites/carminegallo/2018/11/19/how-the-american-cancer-society-learned-to-touch-hearts-to-boost-donations/#265045296203

El público y los mensajes

How To Run Focus Groups (Como ejecutar grupos focales), Citizens Advice: https://www.citizensadvice.org.uk/Global/CitizensAdvice/Equalities/How%20to%20run%20focus%20groups%20guide.pdf

A Guide for Planning, Organizing, and Managing Focus Groups (Guía para la planificación, organización y gestión de grupos focales), the Puget Sound Consortium for Manufacturing Excellence: https://www.shoreline.edu/pscme/reports/Y4/FocusGroupGuide.pdf

Top Ten Tips for Great Focus Groups (Los 10 mejores consejos para grupos focales excelentes), The Experience Business: http://www.theexperiencebusiness.co.uk/downloads/content-docs/top_ten_tips.pdf

Tips for Facilitating Focus Groups (Consejos para facilitar grupos focales), Center for the Promotion of Health in the New England Workplace: https://www.uml.edu/docs/FG%20Tips%20sheet_RK_tcm18-167588.pdf

Google Trends: https://trends.google.com/trends/explore

Las plataformas

“Google Thinks the Future of the Web Is…Email” (Google cree que el futuro de la web es…el correo electrónico), Mark Wilson, Fast Company: https://www.fastcodesign.com/90160460/google-thinks-the-future-of-the-web-is-email

Care2: https://www.care2.com/

Change.org: https://www.change.org/

“29 Simple Ways to Grow Your Email List” (29 maneras simples para crecer tu lista de correos electrónicos), Andy Pitre, HubSpot: https://blog.hubspot.com/blog/tabid/6307/bid/32028/25-clever-ways-to-grow-your-email-marketing-list.aspx

Beautiful Trouble: https://beautifultrouble.org/

Plataforma de mensajes de texto Hustle: https://hustle.com/

WhatsApp Uses for Campaigns (Uso de WhatsApp para campañas): https://docs.google.com/document/d/1mGs26iM1aRKnTcTviNizO17VZTLpadKctzK30KtsxYs/edit

El video

OBS Studio, Open Broadcaster Software: https://obsproject.com/

YouTube Creator Academy (Academia de creadores de YouTube): https://creatoracademy.youtube.com/page/education

“12 Tips For Crafting Compelling Video Content That Draws More Views” (12 consejos para crear contenido de video cautivador que atraiga más visitas): https://www.forbes.com/sites/forbescommunicationscouncil/2018/07/26/12-tips-for-crafting-compelling-video-content-that-draws-more-views/#53b647664762

“What Video Editing Software Do YouTubers Use” (Los programas de edición de video que utilizan los YouTubers): https://editinginsider.com/youtube/what-video-editing-youtubers-use/

La visualización de datos

Storytelling with Data (La narración con datos): http://www.storytellingwithdata.com/

“How To Tell a Powerful Story with Data Visualization” (Como contar una historia poderosa con visualizaciones de datos), Brian Bimschleger, Telepathy: https://www.dtelepathy.com/blog/business/how-to-tell-a-powerful-story-with-data-visualization

“How To Properly Tell a Story with Data– and Common Pitfalls to Avoid” (Como contar una historia con datos – y obstáculos comunes para evitar), Outlier AI, Towards Data Science: https://towardsdatascience.com/how-to-properly-tell-a-story-with-data-and-common-pitfalls-to-avoid-317d8817e0c9

Data Smart Cities Solutions Search (Búsqueda de datos de soluciones de ciudades inteligentes): https://datasmart.ash.harvard.edu/civic-analytics-network/solutions-search

“2018 Report: Engaging Your Audience with Visual Content” (Reporte 2018: Cautivar a su audiencia con contenido visual), The Content Strategist: https://the-content-strategist-13.docs.contently.com/v/2018-report-engaging-your-audience-with-visual-content

Las estrategias creativas

“#PopJustice: Social Justice and the Promise of Pop Culture Strategies” reports (La justicia social y la promesa de las estrategias de la cultura popular), Liz Mann Strategy: http://www.lizmanne.com/popjustice/

The Laughter Effect (El efecto de la risa), Center for Media & Social Impact, American University School of Communication: http://cmsimpact.org/program/comedy/

Race in the Writer’s Room: How Hollywood Whitewashes the Stories that Shape America (La raza en la sala del escritor: Como Hollywood blanquea las historias que forman America), Darnell Hunt: https://hollywood.colorofchange.org/

#IfIwasTheMayor (#SiYoFueraElAlcade): https://everyvoice.org/wp-content/uploads/2018/08/IIWTM-casestudy.pdf

The Voter Suppression Trail (El camino de la supresión del votante), Chris Baker, Brian Moore and Mike Lacher, The New York Times: https://www.nytimes.com/interactive/2016/11/01/opinion/voting-suppression-videogame.html

“The Back-of-the-Envelope Guide to Communications Strategy” (Una guía rápida a la estrategia de comunicaciones), Ann Christiano and Annie Neimand, Stanford Social Innovation Review: https://ssir.org/articles/entry/the_back_of_the_envelope_guide_to_communications_strategy?utm_source=Enews&utm_medium=Email&utm_campaign=SSIR_Now&utm_content=Title

Las communicaciones de crisis

Election Cyber Incident Communications Plan Template for Political Parties and Campaigns, International Edition (Plantilla de plan de comunicaciones de incidentes cibernéticos de elecciones para partidos políticos y campañas, Edición internacional), Harvard Kennedy School Belfer Center for Science and International Affairs: https://www.ndi.org/sites/default/files/International%20CommTemplate%20-%20web%202.pdf

Botcheck.me: https://botcheck.me/

Botometer: https://botometer.iuni.iu.edu/#!/

La seguridad digital

Digital First Aid Kit (Botiquín de primeros auxilios digitales), Digital Defenders Partnership: https://www.digitaldefenders.org/digitalfirstaid/

Surveillance Self-Defense (Autodefensa de vigilancia), Electronic Frontier Foundation: https://ssd.eff.org/

“Digital Security Resources” (Recursos de seguridad digital), Front Line Defenders: https://www.frontlinedefenders.org/en/digital-security-resources

The Cybersecurity Campaign Playbook, European Edition (El libro de jugadas de ciberseguridad para campañas, Edición europea), Harvard Kennedy School Belfer Center for Science and International Affairs: https://www.ndi.org/sites/default/files/european_campaign_playbook_-_web.pdf

La observación electoral ciudadana

La Red Global de Monitores Electorales Nacionales (GNDEM): https://gndem.org

Declaración de Principios Globales para la Observación y Monitoreo No Partidario de Elecciones Realizado por Organizaciones Ciudadanas (DoGP): https://gndem.org/declaration-of-global-principles/

Manual para la Observación Nacional de Elecciones: Guía de la A a la Z, National Democratic Institute (NDI): https://www.ndi.org/publications/ndi-handbook-how-domestic-organizations-monitor-elections-z-guide

Systematic Methods for Advancing Election Observation (Métodos sistemáticos para avanzar la observación electoral), West Africa Election Observers Network (WAEON) Field Guide Series: https://www.ndi.org/sites/default/files/Systematic%20Methods%20for%20Advancing%20Election%20Observation_WAEON_EN.pdf

Outreach and External Communication (Alcance y comunicación externa), West Africa Election Observers Network (WAEON) Field Guide Series: https://www.ndi.org/sites/default/files/Outreach%20and%20Communication_WAEON_EN.pdf

Iniciativa de datos electorales abiertos: https://www.openelectiondata.net/en/

“Parallel Vote Tabulations” (Tabulación paralela del voto), National Democratic Institute (NDI): https://www.ndi.org/pvt