Additional Resources

Narrative & Storytelling

Case Studies, Tips & Examples, The Opportunity Agenda:

It Gets Better Project:

En La Viña del Señor: http://xn–

Framing for Activists, George Lakoff:

“How the American Cancer Society Learned to Touch Hearts to Boost Donations,” Carmine Gallo, Forbes:

Audience & Messaging

How To Run Focus Groups, Citizens Advice:

A Guide for Planning, Organizing, and Managing Focus Groups, the Puget Sound Consortium for Manufacturing Excellence:

Top Ten Tips for Great Focus Groups, The Experience Business:

Tips for Facilitating Focus Groups, Center for the Promotion of Health in the New England Workplace:

Google Trends:


“Google Thinks the Future of the Web Is…Email,” Mark Wilson, Fast Company:


“29 Simple Ways to Grow Your Email List,” Andy Pitre, HubSpot:

Beautiful Trouble:

Hustle texting platform:

WhatsApp Uses for Campaigns:


OBS Studio, Open Broadcaster Software:

YouTube Creator Academy:

“12 Tips For Crafting Compelling Video Content That Draws More Views”:

“What Video Editing Software Do YouTubers Use”:

Data Visualization

Storytelling with Data:

“How To Tell a Powerful Story with Data Visualization,” Brian Bimschleger, Telepathy:

“How To Properly Tell a Story with Data– and Common Pitfalls to Avoid,” Outlier AI, Towards Data Science:

Data Smart Cities Solutions Search:

“2018 Report: Engaging Your Audience with Visual Content,” The Content Strategist:

Creative Strategies

“#PopJustice: Social Justice and the Promise of Pop Culture Strategies” reports, Liz Mann Strategy:

The Laughter Effect, Center for Media & Social Impact, American University School of Communication:

Race in the Writer’s Room: How Hollywood Whitewashes the Stories that Shape America, Darnell Hunt:


The Voter Suppression Trail, Chris Baker, Brian Moore and Mike Lacher, The New York Times:

“The Back-of-the-Envelope Guide to Communications Strategy,” Ann Christiano and Annie Neimand, Stanford Social Innovation Review:

Crisis Communications

Election Cyber Incident Communications Plan Template for Political Parties and Campaigns, International Edition, Harvard Kennedy School Belfer Center for Science and International Affairs:


Digital Security

Digital First Aid Kit, Digital Defenders Partnership:

Surveillance Self-Defense, Electronic Frontier Foundation:

“Digital Security Resources,” Front Line Defenders:

The Cybersecurity Campaign Playbook, European Edition, Harvard Kennedy School Belfer Center for Science and International Affairs:

Citizen Election Observation

Global Network of Domestic Election Monitors (GNDEM):

Declaration of Global Principles for Nonpartisan Election Observation and Monitoring by Citizen Organizations (DoGP):

How Domestic Organizations Monitor Elections: an A to Z Guide, National Democratic Institute (NDI):

Systematic Methods for Advancing Election Observation, West Africa Election Observers Network (WAEON) Field Guide Series:

Outreach and External Communication, West Africa Election Observers Network (WAEON) Field Guide Series:

Open Election Data Initiative:

“Parallel Vote Tabulations,” National Democratic Institute (NDI):